How to Build a Product or Service into a World-Class Brand
Al Ries
Branding.
Dubbed by many the “marketing buzzword” of the late ‘90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in...
The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others...
Why do you want this job? Why should I hire you? Why do you want to leave your current job? Do you have convincing answers ready for these important questions? Landing a good job is a competitive...
Who We Are, How We Think, What We Do: Insight and Inspiration From 50 Key Books
Tom Butler-Bowdon
A Thinking Person's Guide to Popular Psychology We would all like to know the secrets of human nature - who we are, how we think, and what we do. In a journey that spans 50 books, hundreds of ideas,...
Discover the books that have already changed the lives of millions. This award-winning, unabridged guide to the "literature of possibility" surveys 50 of the...
Discover the books that have already changed the lives of millions. This unabridged guide to the literature of the spirit surveys 50 of the all-time...
Discover the books that have already enriched millions. This unabridged guide to the literature of prosperity and motivation surveys 50 of the all-time classics,...
The Emergency Economic Stabilization Act and What It Means to You
Paul Muolo
Many people are both alarmed and confused by what they've heard about the "$700 billion bailout. They're worried about their savings, their jobs and their homes. This audio provides an...
